Global Colors
Changing Your Brand Color
This is one of the most satisfying things you can do in Framer — change a single color and watch your entire website update. Here's exactly how to do it.
Changing a Global Color Variable
Open the Assets panel (grid icon, left sidebar).
Click the Colors tab.
Find the color you want to change — for example, "Brand/Primary" (usually your main accent color — buttons, links, highlights).
Double-click the color swatch next to its name.
A color picker appears. Enter your new hex code or pick a color visually.
Click outside or press Enter to confirm.
Every element in your template that uses "Brand/Primary" is now updated to your new color. No manual element-by-element editing needed.
Which Colors Should You Change?
Brand/Primary — Main accent (buttons, links, highlights). This is the most impactful change.
Background/Page — The main page background color.
Text/Primary — The main body text color.
Text/Muted — Secondary text, captions, metadata.
⚠️ Note: Avoid changing "Neutral" colors unless you know what you're doing — they're used for borders, dividers, and subtle UI elements and need to remain neutral relative to your background.
💡 Tip: Use a tool like coolors.co or realtimecolors.com to preview how your brand color looks before committing to it in Framer.
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